Keeping your business in the public eye is critical in any economy – especially when times are tough. The best way to make your presence felt is to engage the services of a graphic designer and get cracking on some serious marketing material.
So will a DIY job cut it or is a qualified graphic designer needed? While you may think you can whip up something passable yourself, a graphic designer can really help your business standout. Powerful graphics and an identifiable logo designed by a professional might be the difference between a couple of calls and a couple of hundred.
Quality artwork from a qualified graphic designer helps a business establish themselves as a reputable and legitimate brand. It’s a pretty simple philosophy – if you put that much time and effort into presenting a professional image, then it’s natural to assume you’ll put a similar foot forward when providing the actual service.
On our site it’s the businesses who have a well-designed logo as part of their profiles that are the most successful at winning jobs.
While you might recognise a graphic designer is needed to help your business, you might struggle to find funds. However, with the average hourly rate for a graphic designer around $57, hiring a graphic designer could be more affordable than you might think.
If you’re concerned about a potential cash blowout, make sure you confirm with your graphic designer how long the work is expected to take. A simple brochure and business card design should only take a few hours.
Don’t forget to also factor in the costs of printing. There are often certain monetary advantages to hiring a graphic designer. As an “insider” in this business they should offer a wealth of beneﬁcial industry knowledge, such as how to get discounted printing rates.
So now you have a stack of business cards and brochures ready to go…it’s onto the website!