Last updated: 17th Oct 2019
Your brand is more than just a logo. It’s what people think and feel about your business based on lots of things you can see, and some things that are less obvious. A good brand inspires trust from potential clients and makes your business more profitable.
Here are some simple ideas to help you improve your branding, win your customer’s trust and win more business.
Some Obvious Things
What your business looks like is really important and there are some simple things you can do to create a better visual impression.
Branded clothing makes your team look more professional. It’s not expensive to get a half-dozen branded polo shirts and caps made up, but does make a better impression with potential customers.
This is something you can get quotes for on ServiceSeeking.com.au/t-shirt-printing.
Branded Stationery & Templates
Custom branded quotes and invoices can make you look a lot more professional and can be very inexpensive, especially if you work digitally.
Quickbooks – our Business Success Centre sponsor – lets you create professional quote and invoice templates using your own branding, though most digital invoicing or quoting tools will offer some degree of customisation and make you look more professional.
If you drive around and check out other commercial vehicles, you’ll probably notice that the brands businesses promote best are their vehicle manufacturers. How often do you see “TOYOTA” or “ISUZU” in giant black lettering on the back of utes and trucks instead of a business name or phone number? Vehicle signage is easy to arrange (you can get quotes for this on ServiceSeeking.com.au/commercial-signage) and doesn’t have to be too expensive. Custom prints can cost several thousand dollars, but there are also cheaper options like magnetic signs which you can use to make sure people clearly see your business name and number when you’re driving around.
Even easier than getting custom branding, just make sure your vehicle is clean and looks in decent shape. Consider how customers might feel about hiring you if your car looks clean compared to if it’s all beaten up.
Less Obvious Things
There are many less obvious things you might not think about much that influence how potential customers think and feel about you.
Your Email Address
If you’re using firstname.lastname@example.org as your business email address and expect this to set a good impression with clients, you’re kidding yourself. It’s fine to use a Gmail or Hotmail address, but make it a version of your name or business name. You can easily get a domain name and custom email setup from lots of different providers. Try Crazy Domains or NetRegistry – for less than $10 a month you can set up an email with your own domain name and hosting.
Answering the Phone
Lots of businesses leave a poor impression when answering or introducing themselves on the phone. But this is one of the easiest things you can fix.
However you choose to greet callers, make sure you say your business name and your name “MDS Plumbing, Mike speaking…”
Not Answering your Phone
One-third of businesses on ServiceSeeking.com.au don’t have a voicemail message or answering service. What impression does this leave potential customers who are trying to get in touch?
Borrow a mate’s phone and call yourself. If you don’t have a voicemail message that clearly says who you’ve called with a name and your business name, we recommend you get a voicemail setup so potential clients can leave you a message.
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