Cost of Hiring a Photographer

photographer cost

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Hiring a professional photographer for your event will cost you around $100/hr on average. Simple shoots or those performed by semi-professional freelancer can start from $75/hr. However, if you want more than the basic photography package for special events that include multiple cameras and special lighting equipment, prepare to pay from $150/hr.

Where do these prices come from?

All prices stated in this article are based on FY 2018 pricing data compiled by ServiceSeeking.com.au. The figures resulted from a comprehensive analysis of quotes submitted by Photographers on the site from July 2016 to July 2017.

Photography prices from real ServiceSeeking.com.au customers

Jo from VIC: Wedding Photography
Coverage: 10 hours wedding day coverage + 1 hour pre-wedding photo shoot; 1 photographer
Package inclusions: 1 20-page hardcover photo album; Unlimited images edited and provided on USB or DVD
TOTAL COST: $1,500
Tiffany from SA: Product Photography
Coverage: 1 hour photo shoot for furniture
Package inclusions: Digitally delivered images and full image usage rights
TOTAL COST: $200
Chris from QLD: Event Photography
Coverage: Unlimited event coverage for a birthday function
Package inclusions: Unlimited full resolution photos on USB
TOTAL COST: $450
Kim from QLD: Family & Portrait Photography
Coverage: 2 hours indoor photoshoot for a family of 5-6 adults and a baby boy
Package inclusions: Full-resolution, professionally edited digital files
TOTAL COST: $250

Rates for different types of photography services

Wedding Photography Prices

Wedding photography is one of the most popular services provided by photographers, and a standard package will cost you approximately $650, however comprehensive packages including high quality prints and digital copies of all photos, multiple photographers on-site for the whole day can cost upwards of $3,000.

Portrait & Family Photgraphy

If you want to get your family’s picture taken by a professional, you should prepare around $241.11 for a simple photo shoot that will last for about a couple of hours, either at a studio or on location. 

Product Photgraphy

Product photographers charge an approximate price of $256.01 for a package that just covers the essentials. Meanwhile, a basic, two-hour baby photography session will cost you about $258.04. Often though, the total cost will be dependent on the amount of products and time involved to photograph each item. As product photography can be high specialised, hourly rates can range from between $80-$150 per hour.

Why are some photographers pricier than others?

Professional photographers develop their profession out of their love for the craft. The ease of access to high quality digital camera equipment has resulted in a large number of freelance and semi-professional photographers, however established businesses and photographers with a proven portfolio will tend to charge higher rates.
One major point to consider in determining the total cost is the type of photography required. Aside from those mentioned above, these are other types of photography services:

  • Portrait Photography
  • Commercial Photography
  • Real Estate/Architecture Photography
  • Baby/Newborn Photography

Other factors that professional photographers consider when computing overall costs include:

  • The quality of the photos that they provide
  • Their perception of their professional value in the marketplace
  • How their rates compare to those of their competitors
  • The cost of equipment and materials used for the pictorial
  • Additional services like printing photos, customising photo albums, and travelling (for destination weddings)
Cost of photography services

Click the infographic image to expand.

Australian photography rates by state

Western Australia photographers are charging an average rate of approximately $150/hr, the highest average price across Australia. Meanwhile, South Australia residents are paying about $130/hr for professional photography services. Queensland is not far behind with an average photography cost of around $125/hr.

In New South Wales, photography businesses offer their services at an average price of $100/hr. Victoria has the lowest average photography cost at approximately $85/hr.

At ServiceSeeking.com.au, you can connect with many professional photographers in your area. The site has a list of the best photography businesses that would be happy to cover special events and occasions for you.

Pricing information correct as at October 2017.

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