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Cost of commercial photography

Last updated: 24th May 2019

Commercial photographers charge an average rate of $100/hr. However, this can still change depending on the specifics of a project. Generally, prices range from as low as $70/hr to as high as $125/hr.

Where does this pricing data come from?

All prices stated in the above article are based on FY 2016 pricing data compiled by The figures resulted from a comprehensive analysis of quotes submitted by Commercial Photographers on the site from July 2015 to July 2016.

What you should know about commercial photography prices

Commercial photography is typically more expensive than other kinds of photography like portrait or family photography. This job requires more people, more equipment, and more creative input, and all of these will naturally contribute to the final cost of the project.

If you want to properly budget for commercial photography services, you need to know the various factors that a professional photographer considers when it comes to pricing.

  • The photographer’s credentials — Highly experienced photographers or those who’ve completed projects for well-known brands are likely to charge higher fees.
  • The quality of the photos — Since commercial photographs are likely to be shown on large billboards, posters, and magazines, the quality of the photos need to be a lot better. This requires certain equipment that can produce high-quality images, and this obviously raises the cost of the job.
  • The location of the shoot — Shooting on location is usually more expensive than shooting in a studio. This is because the equipment, the photographers and assistant/s, and the subject of the shoot are required to be transported to a chosen location. Of course, this means that the photographer would have to spend on travel expenses.
  • The number of people required — Professional photographers may have one or two assistants especially if they’re doing a big photo shoot. Obviously, if a large team is needed for a shoot, the cost will also be higher.

Different states have different rates

Photographers in Queensland and New South Wales charge the same rate for commercial photography, which is approximately $100/hr. Prices in Victoria, on the other hand, are more expensive at around $150/hr.

Make sure to get your money’s worth by hiring only the best and most experienced commercial photographers available. You can easily find them on

Pricing information correct as at August 2016.

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A lot of experienced professional photographers in your area can assist with your commercial photography project. Look for’s highest-rated commercial photography specialists in these major cities: