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How much do you have to pay for professional copywriting services?

Last updated: 24th May 2019

Professional copywriting services usually carry an average price of around $50/hr. Writers may charge higher or lower rates depending on specific factors, so you might pay as much as $65/hr or as low as $40/hr for their services.

Where do these prices come from?

All prices stated in this article are based on FY 2016 pricing data compiled by The figures resulted from a comprehensive analysis of quotes submitted by Copywriters on the site from July 2015 to July 2016.

The lowdown on per-project deals

On average, a one-off copywriting job costs around $121.25. This rate is usually good for simple write-ups that require minimal research and word count. Prepare a bigger budget if your article needs to be lengthy and requires more extensive research.

Copy price factors written in stone

When it comes to specifications, no two copywriting jobs are exactly alike. This explains why many professional copywriters set hourly rates rather than quote fixed fees for each project.

In hiring copywriters, several factors are considered when estimating the costs. These include the following:

Compared to copywriters who are new in the industry, seasoned copywriters have worked with different brands from varying industries. Their extensive experience makes them more knowledgeable when it comes to marketing and advertising strategies and trends, which they can use in writing articles.

Experienced writers are usually in demand. That is why their services generally cost more compared to those offered by newbies.

Copywriting has many areas, and you can expect professional copywriters who have mastered any specific field to charge higher rates.


State copywriting variations in terms of price

Cost of copywriting services

Click the infographic image to expand.

Clients in New South Wales and Victoria can expect more affordable copywriting rates; copywriters in these states charge the lowest average rate across Australia, which is around $50/hr.

Meanwhile, professional copywriters in Queensland charge a bit more for their work. Queensland clients looking to hire a copywriter should expect to pay around $65/hr.

Are you looking for a highly skilled copywriter to help market your products or services? Get to know talented wordsmiths whose expertise will boost your brand’s popularity without breaking the bank — connect with copywriting businesses on now.

Pricing information correct as at August 2016.

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