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What is the cost of effective online marketing services?

Last updated: 24th May 2019

The average rate of online marketing services is $55/hr. This amount usually covers basic tasks for implementing strategies that help promote small to medium-sized businesses. There are online marketing professionals who offer prices as low as $35/hr. Seasoned online marketers, however, charge as high as $70/hr for their services.

Where do these prices come from?

All prices stated in this article are based on FY 2016 pricing data compiled by The figures resulted from a comprehensive analysis of quotes submitted by Online Marketing Specialists on the site from July 2015 to July 2016.

Strategic factors that raise total service costs

Nowadays, getting your customers’ attention and making them more aware of your product or service is easy with the right online marketing strategy. To help estimate how much you need to shell out for a professional marketing expert’s services, you should consider these factors:


A knowledgeable and experienced team can effectively implement your online marketing strategy. Compared to less experienced ones, online marketers with more skills and experience typically charge higher rates.


Technology plays a critical role in ensuring the success of your strategy. Firms that invest in more equipment and resources for monitoring progress and issues often provide costlier services.


The duration of your online marketing campaign directly affects the services needed to back it up. With online marketing, a strict timeline is important. This way, online marketers can efficiently assess and replace, if necessary, the methods that do not work.

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Same services, different prices

Cost of online marketing services

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Online marketing businesses in Queensland offer the lowest average price across Australia, which is $40/hr. However, most states — including New South Wales, Victoria, and South Australia — have the same average rate for online marketers at $55/hr.

Are you planning to boost the appeal of your products or services with an online marketing strategy? Get quotes from experienced online marketers who are up to the task — post your job on today.



Pricing information correct as at August 2016.

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