How much should you pay for printing services?

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Do you have a printing task you need help with? Hiring the services of a reliable printing business is your best option as they have the supply and equipment for the job.

Where do these prices come from?

All prices stated in this article are based on FY 2016 pricing data compiled by ServiceSeeking.com.au. The figures resulted from a comprehensive analysis of quotes submitted by Printing Companies on the site from July 2015 to July 2016.

Printing prices from real customers

Dave from NSW: Vests with Screen Printing
Job details: Screen printing 200 yellow safety vests
TOTAL COST: $1,200
Jasmine from NSW: Business Card Printing
Job details: Printing 2 types of business cards (250 each); design in PDF provided
Other details: Full colour printing on 400gsm board with rounded corners and matt laminate finish on both sides; delivery cost included
TOTAL COST: $200
Matt from NSW: Business Card Printing and Letterhead Design
Job details: Printing logo on the back, text on left sleeve, and vertical text on the front of 70 shirts
Other details: Shirts are black, text in white; 30 S, 20 M, 10 L, and 10 2XL shirts
TOTAL COST: $1,040
Mark from Qld: Club Shirt Printing
Job details: Printing 500 business cards and creating customised letterheads
TOTAL COST: $179
Michelle from Qld: Company Shirt Design and Printing
Job details: Printing text on the back and company logo and name on the front of 50 women’s t-shirts
TOTAL COST: $585

Factors that affect the cost of printing services

There are different subcategories under printing services, but there are some pricing factors they do have in common. We’ll be looking at the cost determinants of two printing services: screen printing and advertising/marketing material printing.

Screen Printing

  • Garment
    If you’re also ordering garments from the printing business you have chosen, that will entail additional costs. If the business doesn’t have the shirts you need in stock, the job cost can go higher as they would need to get the shirts from another supplier. The quality of the shirts matter too. Most companies offer affordable and premium options, so don’t hesitate to talk to them about your budget.
  • Print locations
    Shirts that have prints on the back, front, and sleeves are more expensive than those that only have prints on one location. Printing on different parts of a shirt requires various setup, so it will affect the work, time, and price needed to complete the job.
  • Print colours
    If you don’t want to spend too much, you can stick to only one print colour. Adding another colour means adding another screen, and that calls for more time and labour. Additionally, some businesses consider two prints of the same colour that are on separate locations as two different colours. It’s best to clear things up with them first before proceeding with the job.
  • Quantity
    The number of shirts you want to print on greatly affects the cost as well. It is true that printing on a huge quantity of shirts can help you save money as many businesses offer discounts for bulk orders.

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Advertising/Marketing Material Printing

Business cards, flyers, brochures, and others belong in this category.

  • Paper
    One of the first things that need to be finalised is the paper that will be used. There are different types to choose from — matt, glossy, flat, etc. — and their prices differ. Photo papers and boards are also available. Papers vary in thickness; the thicker the paper, the higher the quality and price.
  • Colour
    As a general rule, black and white materials cost way less than fully coloured ones. However, if you’re going to use them for marketing or advertising purposes, adding colours (even just a bit) is the best way to go.
  • Size and quantity
    Having big or small materials can affect the final price. And, just like with screen printing on shirts, printing brochures, flyers, and business cards by the bulk also guarantees that you’ll save more. Try talking to your prospective business about any discounts they can offer.

If you’re not sure where to find a printing professional, ServiceSeeking.com.au can help you research and connect with local Printing businesses in your area. Post your specific job and receive free quotes from customer reviewed businesses.

Pricing information correct as at August 2016.

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