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Cost of Hiring a Product Photographer

Last updated: 14th Jun 2019

Product photography in Australia costs around $100/hr. In some cases, though, prices can be as low as $80/hr or as high as $150/hr. This is due to varying factors like the preferences of customers or the level of expertise of the photographer.

Where do these prices come from?

All prices stated in this article are based on FY 2018 pricing data compiled by The figures resulted from a comprehensive analysis of quotes submitted by Product Photographers on the site from July 2016 to July 2017.
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Photo from: Jelena Studios

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Tiffany spent $200 to get her furniture professionally photographed on location in a beautiful farm in South Australia. The photographer she hired quoted her a fixed price that covered travel and editing costs, and she got full image usage rights for the photos as well.

For professionally styled and edited images of fishing equipment, Neil from New South Wales paid a total of $165. The package included unlimited photos and editing plus delivery of the images via USB.

Pictorials on a per-project basis: How much?

Product photography services vary in costs — some businesses prefer charging hourly rates or daily rates, while others offer a fixed quote for a service package. However, you can expect a basic product photography session to cost $256.01 on average. Take note that this rate can only cover a simple photo shoot that will only take a short time to finish and with only a limited number of final photos.

Photo from: RC Photo & Video

Photo from: RC Photo & Video

Essential factors that influence the final cost

The photos of a product portray a company’s brand and image, which is why businesses can greatly benefit from getting a professional to do product photography. However, there are important things you need to consider when choosing a photographer; one of these is the price. Here are some factors that affect photography costs.

  • Photographer’s skill level – Photographers who have been in business for a long time are generally more expensive to hire since they have more experience.
  • Product styling – In a product photo shoot, photographers do a lot of prep work before they start taking pictures. Some products such as food require more styling compared to other products, and this definitely makes the cost higher.
  • Set design – There are products that need to be photographed in a specific setting to make an impact. For example, if your product is a kitchen tool or kitchen appliance, it would be better if it was shot in a kitchen setting.
  • Product size and weight – Shooting heavier and bigger items generally cost more since an assistant will be required to move the product around as they take shots from different angles.

These are just a few factors that can affect the cost of a product photography session. Now that you have a clearer picture of how photographers come up with an estimate, the next thing you need to do is compare quotes and pick the best one that suits your requirements. You can find a list of professional product photographers at

Cost of product photography

Click the infographic image to expand.

Photography cost variations per state

Product photography services in Victoria have the lowest average rate at $88/hr. New South Wales, however, isn’t too far behind at around $100/hr. In South Australia, product photographers charge approximately $120/hr for a basic session.

Meanwhile, product photography costs in Western Australia sit at around $130/hr. Queenslanders pay the highest average price for this type of photography service at $160/hr.




Pricing information correct as at January 2018.

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