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Cost of web design

Last updated: 24th May 2019

Web designers charge an average of $45/hr. If the website is complicated, the rate can go up to about $60/hr. However, if it’s a basic single-page website, web designers can charge for as low as approximately $33/hr.

Where does this pricing data come from?

All prices stated in the above article are based on FY 2016 pricing data compiled by The figures resulted from a comprehensive analysis of quotes submitted by Web Designers on the site from July 2015 to July 2016.

Web design prices from real customers

Johann from Qld
He paid for his existing online store website to be redesigned.
TOTAL COST: $1,917
Rebecca from NSW
She wanted an e-commerce website designed for her start-up business. The job also involved designing a logo.
TOTAL COST: $1,900
Alex from Qld
He needed a new website designed using the WooCommerce platform and Aurum template from WordPress. The project also included getting images ready for the website.
TOTAL COST: $1,250

Costs of common web design jobs

Web Design Tasks Typical Quoted Prices
Optimising an existing website to be mobile-friendly $250
Debugging an existing website $299
Minor redesigns on an existing website $350
Making a basic one-page website $450
Finalising an unfinished website $499
Designing CMS for an existing website $750

What affects the cost of web design services?

In web design, the things that can affect the cost of a job are usually intangible — there are no actual materials that need to be purchased. To give you a better idea, here are a few factors that can determine the cost of your web design project.


Web design requires ample time, and you’ll find many web designers who charge hourly rates. With this in mind, a website design that takes a longer time to finish will naturally be more expensive. You’ll also have to shell out more cash if you want your website to be designed ASAP. Web designers are likely to charge higher fees if they need to work under a strict deadline.

Number of pages

A website can have as many pages as you want. There is no limit, and the choice is entirely up to you. Keep in mind, though, that more web pages means a higher cost.

Additional services

Web designers offer packages that can include other services — for example, SEO (Search Engine Optimisation) services and other functionalities that could go with the design of your website. These additional services can enhance your website, but they usually come with an extra cost.  Don’t forget to ask your designer about this.

Web design rates depend on location

If you’re looking for web design services in New South Wales, you’re in luck as web designers in the state charge around $40/hr — the lowest rate in the country. Meanwhile, web design in Western Australia and South Australia cost around $45/hr and $46.48/hr respectively.

In both Queensland and Victoria, web designers charge approximately $50/hr. Web design services in Tasmania, however, have an average price of $55/hr. This is the highest rate nationwide.

Make sure to hire qualified web designers. You’ll find lots of highly skilled web designers on

Pricing information correct as at August 2016.

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