--- title: Why a logo is essential to your business description: Think of a black check mark, a bitten apple, and a blue bird poised for flight. Isn't it amazing how a business logo can have such an impact when it comes to brand recognition? image: https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/service-seeking-logo-essential-business.jpg --- Graphic Design # Why a logo is essential to your business Think of a black check mark, a bitten apple, and a blue bird poised for flight. Isn't it amazing how a business logo can have such an impact when it comes to brand recognition? [ Oliver Pennington ](https://www.serviceseeking.com.au/business-success/author/oliver-pennington) Dec 19, 2013 [Business Articles](https://www.serviceseeking.com.au/business-success/tag/business-articles) [Graphic Design](https://www.serviceseeking.com.au/business-success/tag/graphic-design) ### Share this article [mailto:?subject=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/logo-essential-business&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/logo-essential-business&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/logo-essential-business&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/logo-essential-business&utm_medium=social&utm_source=email) ### Subscribe ![](https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/service-seeking-logo-essential-business.jpg) ***Please note that the information in this article was based on trends from 2013 and may now be outdated.**** * Think of a black check mark, a bitten apple, and a bluebird poised for flight. What products or services come to your mind? If you’re thinking of shoes, computers, and a social media service, you guessed correctly. Isn’t it amazing how a business logo can have such an impact when it comes to brand recognition? What is a logo? Is it just a symbol, an icon, or another marketing option? Let’s look at some ways a logo can help your business establish its brand identity, build a pool of loyal customers, and make your business look structured and more professional. ![getfile](https://23226544.fs1.hubspotusercontent-na1.net/hub/23226544/hubfs/Imported_Blog_Media/getfile-300x264.jpg?width=210&height=185&name=getfile-300x264.jpg) If you’re a startup business and want to find out how a logo can help, we’ve listed the top three ways below: **1. Your business will have identity** The most successful businesses often have the most iconic logos. Why? A logo is one of the most important identity tools that you can tap.  It appears on almost everything: websites, business cards, stationery, letterheads, print ads, etc. By having a logo, the potential for brand recognition and visibility is enhanced. **2. Your business will look more professional** A logo helps your business look more professional. It communicates structure, consistency and stability – all of which are good for your business image. By having a logo, your business will look more stable and reliable. For most consumers, professional businesses usually go hand in hand with quality services/products and a competitive price. ![Stevens-Carpentry (2)](https://23226544.fs1.hubspotusercontent-na1.net/hub/23226544/hubfs/Imported_Blog_Media/Stevens-Carpentry-2-300x200.jpg?width=300&height=200&name=Stevens-Carpentry-2-300x200.jpg) **3. Your business will have customers that are loyal to your brand** You’re not just investing in a logo – you’re investing in business identity. Once your business has established branding, you’re likely to remain strong and firm in the eyes of your customers, ultimately building their trust. With a logo, a customer is more likely to remember you and hire you. A logo is an essential element of your business. Your logo not only sets your business apart from the rest, but it also establishes solidity and reliability. It creates an impression in the minds of new and returning customers alike.  By having a logo, you gain the potential to create a strong brand that can provide you with a nice chunk of the market. *At ServiceSeeking.com.au, logos are priced reasonably. For just $59, your business will stand out from the rest! The price includes three designs and three revisions. For more info, contact us at support@serviceseeking.com.au.* Lead Subscriptions start from $100 at just $2 per lead (as of December 2023). **ServiceSeeking is your BEST VALUE option for connecting with new customers and growing your business.** To start receiving new leads, tell us which is your preferred email address…   ## Similar posts Rendering ### [Lessons from a $75K Loss and Business Growth](https://www.serviceseeking.com.au/business-success/lessons-from-a-75k-loss-and-business-growth) Amit of Big B Rendering shares his inspiring story of overcoming challenges and building a thriving business. Find out how you can do the same. 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Anna Alonzo May 26, 2026 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Oliver Pennington", "url" : "https://www.serviceseeking.com.au/business-success/author/oliver-pennington" }, "dateModified" : "2023-12-21T02:50:32.084Z", "datePublished" : "2013-12-19T12:30:46.000Z", "headline" : "Why a logo is essential to your business", "image" : [ "https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/service-seeking-logo-essential-business.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.serviceseeking.com.au/business-success/blog/logo-essential-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" }, "name" : "Service Seeking Pty Ltd" } } ```