--- title: Terds are the real money makers description: "There’s a new breed of tradies: Tradie Nerds, fondly labelled Terds. Technology is increasingly becoming the tool of the trade for many construction workers. They’ve swapped their “brick” Nokia phones for slimline smart-phones and have learnt that by moving online they’re not only saving on admin resources, but increase their chances of winning new work […]" image: https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/terd.jpg --- General # Terds are the real money makers There’s a new breed of tradies: Tradie Nerds, fondly labelled Terds. Technology is increasingly becoming the tool of the trade for many construction workers. They’ve swapped their “brick” Nokia phones for slimline smart-phones and have learnt that by moving online they’re not only saving on admin resources, but increase their chances of winning new work […] [ Staff Writer ](https://www.serviceseeking.com.au/business-success/author/staff-writer) Nov 21, 2023 [Featured](https://www.serviceseeking.com.au/business-success/tag/featured) [General](https://www.serviceseeking.com.au/business-success/tag/general) ### Share this article [mailto:?subject=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/terds-why-theyre-in-hot-demand&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/terds-why-theyre-in-hot-demand&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/terds-why-theyre-in-hot-demand&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/terds-why-theyre-in-hot-demand&utm_medium=social&utm_source=email) ### Subscribe ![](https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/terd.jpg) There’s a new breed of tradies: Tradie Nerds, fondly labelled Terds. Technology is increasingly becoming the tool of the trade for many construction workers. They’ve swapped their “brick” Nokia phones for slimline smartphones and have learnt that by moving online, they’re not only saving on admin resources but increasing their chances of winning new work contracts. A survey of 250 of our business members indicated that nearly one-third (31%) of builders would introduce new technology, such as iPhones and iPads, in their business to increase efficiency and profit. Ana from property development maintenance company J & JJ Developments, is part of this online movement. Her employees all carry iPads to provide quotes on the spot once they’re onsite. “We have a 70% success rate on jobs we quote on, and I think it all comes down to our speedy response.” Initial findings from another recent study showed a definite correlation between businesses that accessed our mobile site to quote on jobs and win rates – displaying the importance of tradies remaining “connected” while on the road. We’ll share more on this soon. This new breed of tradies is also harnessing social media to promote their business, with 53% of builders looking to use Facebook and Twitter in the next year. Tech-savvy tradie Andrew McKernan from Garden Glow Tree Care has invested time maintaining his business’s social media presence to maximise long-term client opportunities. “We direct our customers back to our Facebook page so we can keep in touch. This helps turn a one-off job into a regular customer.” Terds are the tradie of the future. By embracing technology and swapping paper invoices for iPads and flyers for Facebook, they’re saving time and resources and scoring more ongoing work – which will hopefully translate into bigger profits!   ## Similar posts Marketing for Tradies ### [How Tradies Can Build Long-Term Relationships with Summer Clients](https://www.serviceseeking.com.au/business-success/how-tradies-can-build-long-term-relationships-with-summer-clients) Here’s how tradies turn this summer season’s clients into loyal and repeat customers who will keep their phones buzzing all year long. Anna Alonzo Jan 10, 2025 Business Guides ### [Tradie Online Presence: How to Build Trust Before the Call](https://www.serviceseeking.com.au/business-success/tradie-online-presence-how-to-build-trust-before-the-call) Learn how a strong tradie online presence builds trust before the phone rings, from reviews to profiles, and why it helps customers choose you faster. Mari Julian Jan 12, 2026 Business ### [4 reasons why your business should be online](https://www.serviceseeking.com.au/business-success/blog/4-reasons-business-online) These days, if you’re not online, you’re selling your business short. We live in the digital age, where people are constantly accessing and seeking... Oliver Pennington Dec 20, 2016 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Staff Writer", "url" : "https://www.serviceseeking.com.au/business-success/author/staff-writer" }, "dateModified" : "2023-11-21T04:17:09.292Z", "datePublished" : "2023-11-21T04:16:57.000Z", "headline" : "Terds are the real money makers", "image" : [ "https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/terd.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.serviceseeking.com.au/business-success/blog/terds-why-theyre-in-hot-demand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" }, "name" : "Service Seeking Pty Ltd" } } ```