---
title: We’re better than your local paper
description: More people visit our site than read the local paper, which means more eyes on your business! Did you know? Every week, we have over 100,000 visitors to our site. Australia’s largest local paper, The Mercury has a circulation of 50,000 – which means we can put you in touch with almost double the number […]
image: https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/service-seeking-were-better-than-your-local-paper.jpg
---

General

# We’re better than your local paper

More people visit our site than read the local paper, which means more eyes on your business! Did you know? Every week, we have over 100,000 visitors to our site. Australia’s largest local paper, The Mercury has a circulation of 50,000 – which means we can put you in touch with almost double the number […]

[ Oliver Pennington ](https://www.serviceseeking.com.au/business-success/author/oliver-pennington)

 Oct 26, 2012

[General](https://www.serviceseeking.com.au/business-success/tag/general)

### Share this article

<http://www.facebook.com/share.php?u=https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=facebook> <http://www.linkedin.com/shareArticle?mini=true&url=https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=linkedin> <https://twitter.com/intent/tweet?original_referer=https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=twitter&url=https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=twitter&source=tweetbutton&text=> [mailto:?subject=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=email%20&body=Check%20out%20https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper&utm_medium=social&utm_source=email)

### Subscribe

![](https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/service-seeking-were-better-than-your-local-paper.jpg)

***Please note that the information in this article was based on trends from 2012 and may now be outdated.**** *

*More people visit our site than read the local paper, which means more eyes on your business!*

**Did you know?**

Every week, we have over 100,000 visitors to our site.

Australia’s largest local paper,* The Mercury,* has a circulation of 50,000 – which means we can put you in touch with almost double the number of potential customers!

While the readership of most Australian newspapers is declining, the number of visitors to our site is growing. Visitors have increased by 25% since the beginning of the year – and we expect this trend to continue.

Great news for us. It's not so great for your classifieds ad (that is probably already buried at the back of the paper!).

Tim Butler from Tim Butler’s Carpentry agrees that ServiceSeeking.com.au is a far more effective marketing channel than his local paper:

*“I’ve won $13,000 in work in the year that I have been registered on ServiceSeeking.com.au. I have also spent $1,000 on the local paper, and SA builder magazine, with no jobs won.”*

Do you advertise your business in the local paper? How does the value stack up against ServiceSeeking.com.au?

Lead Subscriptions start from $100 at just $2 per lead (as of December 2023).

**ServiceSeeking is your BEST VALUE option for connecting with new customers and growing your business.**

To start receiving new leads, tell us which is your preferred email address.

## Similar posts

<https://www.serviceseeking.com.au/business-success/blog/return-investment-experiment>

General

### [Comparing ROI: Local paper ads vs ServiceSeeking.com.au](https://www.serviceseeking.com.au/business-success/blog/return-investment-experiment)

ServiceSeeking.com.au will be running research experiments over the course of the year to measure the Return On Investment of different forms of...

 Oliver Pennington  Jun 4, 2015

<https://www.serviceseeking.com.au/business-success/go-paperless-digital-tools-to-streamline-your-trade-business>

Business Guides

### [Go Paperless: Digital Tools to Streamline Your Trade Business](https://www.serviceseeking.com.au/business-success/go-paperless-digital-tools-to-streamline-your-trade-business)

Going paperless can save you time, reduce stress, and make your business more efficient. Here are the hows and whys of going paperless.

 Anna Alonzo  Feb 14, 2025

<https://www.serviceseeking.com.au/business-success/preparing-your-tools-and-equipment-for-rainy-autumn-days>

Business Guides

### [Preparing Your Tools and Equipment for Rainy Autumn Days](https://www.serviceseeking.com.au/business-success/preparing-your-tools-and-equipment-for-rainy-autumn-days)

It's autumn, which means it's time to get serious about protecting your tools, gear, and equipment from moisture and unnecessary damage.

 Anna Alonzo  Apr 9, 2025

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Oliver Pennington",
    "url" : "https://www.serviceseeking.com.au/business-success/author/oliver-pennington"
  },
  "dateModified" : "2023-12-21T03:47:50.348Z",
  "datePublished" : "2012-10-26T03:57:37.000Z",
  "headline" : "We’re better than your local paper",
  "image" : [ "https://23226544.fs1.hubspotusercontent-na1.net/hubfs/23226544/Imported_Blog_Media/service-seeking-were-better-than-your-local-paper.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.serviceseeking.com.au/business-success/blog/were-better-than-your-local-paper",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject"
    },
    "name" : "Service Seeking Pty Ltd"
  }
}
```