How to Build a Killer ServiceSeeking Profile That Gets You More Bookings

Your ServiceSeeking profile is often the first thing a customer sees before deciding whether to hire you. A complete, well-documented profile gets more leads and converts more of them into jobs. Here's what to fill in and why it matters.

Start with Profile Recommendations

Your dashboard includes a Profile Recommendations section with a completion percentage at the top. It shows exactly what's missing from your profile and lists the specific actions needed to reach 100%.

Aim for 100% completion. Profiles that are fully filled out convert better because customers can see everything they need to make a decision without contacting you first. Check this section periodically — it updates as our platform adds new trust and verification features, so a profile that was complete last year may show new recommendations today.

What to Add

1. Your ABN: Add your Australian Business Number to your profile. Some jobs require it before work can start, and customers use it to confirm you're a registered business. Register through the Australian Business Register if you don't have one.

2. Profile Photo or Logo: Use a clear, well-lit headshot if you work solo, or a logo/team photo if you run a crew. Skip anything blurry, dark, or badly cropped — it's one of the first things customers check.

3. Website URL: Link your business website if you have one. It gives customers a place to see more of your work, your service details, and testimonials beyond what fits on your profile.

4. Business Description: State your services, years of experience, licences or qualifications, and what sets you apart (guarantees, turnaround time, specialisations). Keep it short — customers skim, not read.

5. Detailed Service List: List services specifically, not broadly. "Deck building," "custom cabinetry," and "door installation" match more searches than "carpentry" alone. The more precise your list, the more relevant leads you'll get.

An example of a detailed services list

6. Work Photos: Upload high-quality before-and-after shots of completed jobs. Use natural light, keep the shots steady, and show multiple angles. Get customer permission before posting their project if needed.

7. Standard Pricing: List ballpark pricing for your common services. This filters out unserious inquiries and speeds up the ones that matter.

8. Verification: Verify your ID, trade licence, and qualifications on ServiceSeeking. A verified badge is one of the strongest trust signals on your profile and can be the deciding factor between you and another tradie.

9. Reviews: Ask customers for a review after each completed job. A short, direct message works: "Would you mind leaving a quick review on my ServiceSeeking profile? It helps my business."

10. Response Time: Reply to leads quickly. Customers frequently go with whoever responds first. Keep replies professional and specific — confirm the job, state your availability, and move the conversation forward.

11. Ongoing Updates: Revisit your profile regularly. Add new project photos, update your service list, and refresh your description as your business changes. An outdated profile signals an inactive one.

Final Thoughts

Your ServiceSeeking profile is your online shopfront—it’s what convinces customers to hire you. By following these steps, you’ll create a strong, professional profile that builds trust and gets you more bookings. And if you really want to take things up a notch, upgrading to a paid plan will put you ahead of the competition.

Ready to start winning more work? Build your profile today and watch the jobs roll in!