How Tradies on TikTok Can Build Their Brand and Attract Young Talent

Tradies on TikTok are proving that social media isn’t just for dances and memes. More and more businesses are using the platform to showcase their skills, give an inside look at their culture, and attract the next generation of apprentices and workers. With short, engaging videos, tradies can stand out from the crowd, boost their reputation, and even inspire young people to join the industry.

If you run a trade business, TikTok offers a unique way to show what makes your work valuable and your team worth joining. Here’s everything you need to know about using the platform effectively.

Why TikTok Matters for Tradies

According to the Future Tradie Report, young workers are looking for employers with strong culture, flexibility, and visible leadership. TikTok makes it easy to share these qualities. By showing what it’s like to work in your business, you’re not just advertising services—you’re attracting new recruits who see your workplace as somewhere they’d want to belong.

Unlike other social platforms, TikTok’s algorithm helps even small accounts reach large audiences. A single video can introduce your business to thousands of people in your area, from potential customers to future apprentices.

What Tradies Are Doing on TikTok

Tradies are already making waves on TikTok by blending entertainment with education. A few standouts include:

• Kruger Construction (@krugerconstruction): sharing behind-the-scenes looks at building projects.
• Plumbify (@plumbify): blends business insights with amusing and relatable team skits
• Chippy Roche (@chippyroche): offering info into construction methods while keeping the tone approachable.

These accounts demonstrate that TikTok isn’t just about showing finished projects—it’s about storytelling. Clips of daily routines, quick tips, or light-hearted moments on-site help humanise the business and make it relatable.

Simple Ways Tradies Can Use TikTok

1. Showcase Your Work
   Short videos of before-and-after transformations or progress updates highlight your skills.
2. Highlight Team Culture
   Introduce your crew, celebrate milestones, and capture funny or memorable moments. Young talent wants to see that your workplace is enjoyable and supportive.
3. Share Knowledge
   A quick clip explaining a tool, material, or method positions you as an expert while keeping it accessible.
4. Balance Fun and Professionalism
   Tradie humour is popular, but mixing in serious insights builds trust with both potential clients and apprentices.
5. Engage With Comments
   Responding to questions or feedback shows you’re approachable and helps you connect with your audience.

Attracting Young Talent

Today’s apprentices often use TikTok as their first point of contact with businesses they admire. Some tradies report that young people reach out directly through TikTok rather than email or phone. A strong presence can make your business look like the place where people want to work.

Showcasing leadership, flexibility, and a supportive environment sends a clear message—that your workplace is a space where careers can grow. Additionally, it provides a glimpse of the work environment you can offer. That appeal goes a long way when competing for top apprentices and trainees.

TikTok and Your Business Reputation

Being visible on TikTok isn’t just about recruitment. It also helps establish your brand locally. Homeowners are more likely to hire a tradie they feel they “know” from social media. Showing your expertise, team spirit, and customer focus can translate into trust, which is the foundation for winning more jobs.

But while TikTok can open doors, it’s only part of the bigger picture. For real job leads, tradies should also list their business on trusted platforms where homeowners are actively looking for services. That’s where ServiceSeeking.com.au comes in.

If you’re ready to take your business further, combine TikTok’s reach with a ServiceSeeking.com.au listing. While TikTok introduces you to new faces, ServiceSeeking makes sure those ready-to-hire clients can find and book you.