Lessons from a Top-Rated Cleaning Business on ServiceSeeking

A&A Cleaning and Mobile Laundry Services has made a name for itself by doing more than just routine cleaning. Led by Bertrand, the business focuses on delivering reliable, high-quality results with a personal touch that keeps clients coming back.

One of ServiceSeeking.com.au’s top-performing businesses, A&A Cleaning is known not just for its professional polish, but for its personalised approach. “Our experienced area coordinators will ensure you have the right cleaning contractor for your needs and follow up after the first few cleanings to ensure you are happy with your cleaning contractor,” Bertrand explained. 

And if the fit isn’t quite right? No worries. “You can always switch cleaners and try others.” The only thing clients need to decide is how much time the vacuum has to do its job properly—because time, he says, is the real key to customer satisfaction.

(Image source: Bertrand)

The journey into the cleaning industry wasn’t a random choice for Bertrand. It was inspired by his desire to make a visible impact. “I pursued a career in the cleaning industry to create healthier environments and enjoy the satisfaction of seeing immediate results from my work,” he shared.

That sense of purpose has shaped the way Bertrand runs his business. He combines old-fashioned service with modern tools—project management software, communication platforms, marketing automation, and accounting systems—all to keep the workflow smooth and the team connected.

While A&A Cleaning draws in new clients through networking, referrals, and its online presence, what truly keeps people coming back is the experience. “Build strong relationships, deliver exceptional service, understand client needs,” Bertrand says. “We also leverage social proof, offer value-added services, create loyalty programs, and regularly collect feedback.”

Genuine care and attention led to one unforgettable moment. “One memorable customer experience involved a family who had struggled with allergies due to dust and mould in their home. After using our cleaning services, they reported significant improvements in their health and comfort. Their heartfelt thank-you note emphasised how our service transformed their living environment.”

(Image source: Bertrand)

But like many small business owners, Bertrand knows the road isn’t always smooth. “The most frustrating aspect of running a business can be managing inconsistent cash flow. To deal with it, I focus on budgeting carefully, maintaining a financial cushion, and exploring diverse revenue streams to ensure stability,” he explained.

“One key piece of advice is to prioritise cash flow management. Understanding cash flow from the start can prevent financial strain and ensure the business remains sustainable as it grows.”

Bertrand’s outlook is practical but hopeful. He stays motivated during tough times by setting small goals, staying positive, seeking support, and reflecting on his purpose. His secret to balancing work and personal life? Clear boundaries and dedicated family time.

(Image source: Bertrand)

Over the next five years, Bertrand hopes to take A&A Cleaning into commercial territory—and climb to the very top. “[We want] to get into commercial business and become the top one in commercial cleaning in Australia,” he said with a clear sense of purpose.

Bertrand’s story is a reminder that good business is about more than just growth—it’s about people, persistence, and putting care into every job, no matter how big or small. Whether helping a family breathe easier or building a loyal customer base, A&A Cleaning and Mobile Laundry Services is doing more than just cleaning. It’s building trust—one home, one office, and one vacuum run at a time.