Minh Tran of Integrated Wiring shares how honesty, reliable service and upfront quotes have helped his electrical business serve Brisbane for 20 years.
Minh Tran has spent the past 20 years building Integrated Wiring, an electrical business serving customers across Brisbane since 2005. With more than a decade on ServiceSeeking.com.au, he has continued to use the platform to find job leads and connect with potential customers.
For Minh, working in the electrical industry is rewarding because it requires problem-solving. He enjoys the thinking involved in diagnosing issues and helping people find solutions. Over the years, running his own business has also taught him lessons about customer relationships, communication and setting expectations.
Building a business on honesty and reliability
Minh believes that honesty, reliability and providing upfront quotes are effective ways to attract and retain customers. Clear communication helps establish expectations early and gives customers a better understanding of the work involved.
Customer relationships can be one of the more challenging parts of running a business. Minh has encountered difficult customers and unpaid invoices, experiences that have shaped his approach to managing jobs.
His advice is to communicate openly and remain reasonable when problems arise. He also recognises that being too accommodating with clients can sometimes create difficulties, making it important to find a balance between looking after customers and protecting the business.
For Minh, patience and communication are key ingredients for business growth. They also influence how he measures success, reinforcing the value of maintaining good working relationships over time.
Finding job leads through ServiceSeeking
Minh has been using ServiceSeeking for more than 10 years and values the job leads available through the platform.
Our platform has helped Integrated Wiring find work over the years, giving Minh another avenue for connecting with potential customers. While he acknowledges that not every lead or customer is a good fit, he appreciates having opportunities to pursue new jobs.
He also has some reservations about the annual increases in platform pricing, particularly as a long-standing customer. Minh believes loyal businesses should receive benefits that recognise their continued use of the service and help them remain active in the industry.
Despite these concerns, ServiceSeeking remains one of the channels he uses to find work.
Referrals and relationships keep work moving
Alongside online job leads, Minh relies on word-of-mouth recommendations and referrals to bring in new customers. Maintaining relationships with previous clients is also one way he keeps work coming in during quieter periods.
When business gets tough, he makes a point of contacting old clients and speaking with others in the industry. These conversations help him stay connected and look for potential opportunities.
Time management is his approach to balancing work and personal life, while patience remains important when dealing with the different expectations that come with running a service business.
Lessons from two decades in the trade
After two decades in the electrical industry, Minh has learnt that managing customers is an important part of running a business. Technical knowledge may help get a job done, but communication and the ability to handle different situations also matter.
He prefers to focus on the work in front of him rather than make firm predictions about where the business will be in five years. For now, Integrated Wiring continues to serve customers across Brisbane, with referrals and ServiceSeeking job leads helping Minh find work.
For electrical businesses looking to build lasting customer relationships, his experience points to a practical approach: provide clear quotes, communicate expectations and treat people reasonably throughout the job.
