Winter’s here — and if you’re like many Aussie tradies, you’ve probably noticed the work has slowed a bit. Cold weather and shorter days often mean fewer urgent renos and outdoor projects. But that doesn’t mean your business has to freeze over. In fact, winter’s the perfect time to fire up your socials and keep your name top of mind for when things heat up again.
Not sure what to post when you’re not knee-deep in jobs? Here are some simple yet smart ideas to keep your social media active, engaging, and working for you, even during the quieter months.
Got a workshop? A ute full of tools? A perfectly labelled toolbox? People love behind-the-scenes stuff. Snap a pic or take a short video explaining what a certain tool does or how you set it up before a job.
It doesn’t have to be polished — just authentic. Think “here’s what a day in my boots looks like.” It reminds people that you’re the real deal, and still around even if things are a little slow.
Scroll through your photo roll — we bet you’ve got a few great before-and-after transformations sitting there. Whether it’s a kitchen tiling job, a backyard clean-up, or a sparkling electrical switchboard, these posts do really well online.
Pair the photos with a quick caption:
“A winter-ready refresh for this Hills District home. Ready for your own reno? Let’s chat!”
It shows off your skills without sounding salesy, and positions you as the tradie to call when the next job comes up.
This one’s gold. Use your expertise to share bite-sized advice that helps your followers right now. A plumber could share how to prevent frozen pipes (yes, even in parts of Australia, it happens!). A sparky could cover the safe use of electric blankets or heaters. A landscaper might discuss protecting lawns from frost or offer winter pruning tips.
These posts build trust. You’re giving free value — and that keeps people coming back to your page.
If you’ve got a happy customer, shout it from the rooftops! Or better yet, make a quick graphic or video quote to post.
You could say:
“Big thanks to Jo from Geelong for the kind words. Always great to leave a job knowing the client’s stoked.”
If you’ve collected reviews through ServiceSeeking.com.au, repost them! Bonus points if you tag the customer (with their permission) — it helps expand your reach and provides potential clients with the social proof they need to book you.
Winter’s the perfect time to get a bit interactive. Invite your followers to ask you questions:
“Got a DIY disaster brewing at home? Ask away — I’ll do my best to steer you right.”
It gets people engaging, commenting, and tagging mates. And it positions you as the go-to expert, even when you’re not on the tools.
If you’ve got gaps in your calendar, why not fill them with a cheeky special? It doesn’t have to be massive — a small winter discount, a free quote, or a limited-time offer can be enough to nudge someone into action.
Just make sure you’re clear and confident in your messaging. Something like:
“Things are a bit quieter this month, so I’ve got room for one more local job. Offering 10% off for work booked this week. Hit me up!”
Pair it with a link to your ServiceSeeking.com.au profile so leads can find and book you straight away.
If you’ve picked up new followers recently (or your socials have been gathering dust), reintroduce yourself. Post a friendly pic and a bit about what you do, where you work, and the types of jobs you’re keen on.
Keep it casual, like:
“Hey! I’m Dan — local chippie based in the Northern Beaches. I do everything from decks to doors to detailed cabinetry. Winter’s a bit slower, so if you’ve got a project in mind, now’s a great time to lock it in.”
It reminds people you’re active, local, and available.
You might think posting on social media during winter is a waste of time. But staying visible keeps you front of mind — so when someone’s hot water system bursts or a reno budget gets approved, you’re the first one they call.
And if you want even more reliable leads during the slow season? That’s where ServiceSeeking.com.au has your back. With a plan, you’ll get quality leads sent straight to your phone — from real customers who are ready to hire. Combine that with a steady social media presence, and you’ll keep the work flowing all year round.
So don’t go quiet this winter. Get posting, get seen, and get those jobs lined up. The tradies who market smart now? They’ll be the ones booked solid come spring.