Do you need professional photos to sell your home?

Far more than a simple case of “point and shoot”, real estate photography is a real art form. We reveal the top tricks of the trade to transforming your renovator’s delight into a picture-perfect home – well, on film anyway!

Far more than a simple case of “point and shoot”,  real estate photography is an artform that requires an appreciation of architecture, as well as great lighting. We reveal the top tricks of the trade to transforming your renovator’s delight into a picture-perfect home – well, on film anyway!

So why is a photographer needed to sell your home? It’s all about presenting an image. Unlike your average Joe, a professional real estate photographer understands the secrets to capturing your home’s best assets and ignoring the obvious flaws.

There are so many different ways to shoot any subject, and a good photographer is able to identify your home’s best angles and fulfil your requirements with minimal fuss first time around, so there’s no need for the dreaded re-shoot.

With our helpful photography tips, you’ll be hearing the words “going, going, gone!” in no time at all.  

Aspect
There is never just one best way to face a room, but, of course, if a room has a view, it would be a shame not to photograph it. The most effective shots are the ones that show a room interacting with its surroundings, such as a breathtaking bush or water vistas.

Time of day
Is there a best time of day to shoot the home, or does it depend on the room? A room will change character throughout the day depending on aspect, view, lighting and skylights, among other features. Is a photographer needed after hours for a twilight shoot? Mood-enhancing dusk shoots are a great way of showing potential buyers what the home is like by night.  

Decorating the set
Is a photographer needed to prop the space? This can definitely be advantageous, but can be a DIY job. The key is not to overdo it! In a lot of cases, less is more. Some effective minimalist styling techniques include well-placed bunches of flowers, vases, bottles of wine, books and magazines. A colourful bowl of fruit can also make a massive difference.

Reflections
It’s never a good look to have your photographer reflected in windows or glossy surfaces. The reflection of the flash is also a big detail to watch. These things can be removed when the photographer is touching up the shots.  

Direction
As the person who actually lives in the house, you’ll be the greatest resource for advising the photographer on your home’s best features, as well as the little quirks. Make sure you’re present at the shoot and speak up if you want something specific shot.

So, to sum up, before putting your house on the market, why is a photographer needed? A professional photographer will be able to put their experience and trained eye to use, to elicit those little details and special things about your home.  For your best shot at the speedy, lucrative sale of your home, it’s definitely worth engaging the services of a professional photographer.