Rivers of Gold for Melbourne’s Tradies

(June 27, 2017) With more than 400,000 tradesmen in Australia competing for work, what areas should a tradie target increase their win rate on jobs? ServiceSeeking.com.au has answered this question with its latest data on the industries and areas around Melbourne with the lowest level of competition.  

Below are the areas around Melbourne where tradies are in short supply. If tradesmen target these areas, they can increase their chances of winning work and open up “rivers of gold” – an uplift in win rate and higher revenue.

According to data submitted in FY17 Q3, competition levels for builders in Albert Park and Collingwood are 43 per cent and 15 per cent below average, respectively, representing a real opportunity for builders in those suburbs to win more jobs.  

Likewise, Carpenters in Richmond and Northcott South are also in short supply. Carpenters in those areas benefit from a lack of competition and have a real opportunity to increase their prices.

Electricians should look towards Middle Park – as skilled sparkies are in short supply compared to other areas around Melbourne.

Landscapers face less competition in Melbourne’s CBD and South Yarra.

“Targeting areas where there’s less competition is the way for Melbourne’s tradies to increase their workflow, increase their prices, and increase their profit,” says ServiceSeeking.com.au CEO Jeremy Levitt.

“There are rivers of gold for tradies all over Melbourne – they just need to know the right places to look. Those wanting to raise prices and generate more profit should head to the areas where there’s less competition.”

2 ways to use this data to win more work

• Quote on jobs through platforms like ServiceSeeking.com.au in areas of low competition where your win rate will be highest
• Target Letter box drops in areas of low competition

Melbourne