Marketing for Tradies

How to Build a Mini Portfolio Online with Your Jobs

With the tools built into ServiceSeeking, you don’t need to mess around with building a website or social media marketing. Here's how.

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Let’s be real—word of mouth is still gold in the tradie world, but these days, clients also want to see what you can do. Before they call, they’re scrolling. They’re comparing. And the ones with the best-looking profiles? They’re the ones getting the jobs.

That’s where having a mini online portfolio comes in. It doesn’t need to be fancy or expensive—just real, solid proof that you know your stuff. And if you’re using our platform, ServiceSeeking.com.au, the good news is, you can set all this up in just a few steps.

Here’s how to do it right and make your work speak for itself.


1. Start with Before-and-Afters

Tradies love a good transformation—and so do homeowners. Whether you're a landscaper laying new turf, a tiler updating a tired old bathroom, or a sparky upgrading lighting fixtures, the best way to show your skill is through before-and-after photos.

Hot tip: Take your "before" photo before you even open the toolbox. Make sure it’s well-lit and taken from a good angle. Then snap the "after" shot from the same spot so it’s easy to see the difference. It’s a simple move that makes a massive impact.

On ServiceSeeking.com.au, you can upload these images straight to your profile or attach them to completed job listings. This gives potential customers a visual sense of the quality they can expect from you.


2. Add a Short Job Description

Photos are great, but a quick explanation gives your work some context. Let people know what the job involved, any challenges you overcame, and the type of materials you used. Don’t go overboard—2–3 sentences is plenty.

Example:

"Replaced rotten decking boards and re-oiled entire area for a fresh, weatherproof finish. Client wanted a fast turnaround before a family event—we got it done in 3 days."

It sounds professional and trustworthy, without sounding salesy. Perfect.


3. Ask for Reviews After Every Job

Think of reviews as the cherry on top of your portfolio. They prove you're reliable, easy to deal with, and that clients are happy with the end result.

ServiceSeeking makes it super simple to collect reviews—just mark the job as complete and request feedback. Customers are prompted to leave a rating and a short comment. The more reviews you get, the more confident future customers will feel about hiring you.

And remember: people aren’t just looking for skill, they’re also checking if you're polite, tidy, and easy to communicate with. Good reviews highlight how you work, not just what you’ve built.


4. Choose Your Jobs Wisely

You don’t need to showcase every single thing you’ve ever done. Pick the jobs that best represent your skills and the kind of work you want more of.

If you’re hoping to attract high-end kitchen renos, don’t load up your profile with fence repairs and patch jobs. Focus on quality over quantity.

Your ServiceSeeking profile acts as your portfolio—so when customers are searching for tradies in your category, they’ll land on your page and see a neat display of exactly what you can do.


5. Stay Active and Keep It Fresh

One of the easiest ways to look outdated online is to leave your profile sitting idle. Even if you’re flat-out busy, take five minutes at the end of a big job to upload a photo or ask for a review.

It keeps your profile looking current and shows that you’re active in the trade. Plus, ServiceSeeking’s algorithm favours active tradies when showing search results—so keeping your page updated can help you rank higher and get seen first.


6. Upgrade to Get More Exposure

Building your portfolio is a solid first step, but if you really want to get your work in front of more customers, consider upgrading to a paid plan on ServiceSeeking.com.au.

Here’s what that gets you:

  • More quality leads: You’ll appear higher in searches and get access to serious job requests.

  • Bigger photo uploads: Showcase your work in high resolution without limits.

  • More profile features: Highlight specialties, add licences, and stand out from the competition.

It’s a smart investment if you’re looking to scale up and want a steady stream of work coming in, without constantly chasing quotes or relying on mates-of-mates referrals.


Final Thoughts

You’ve already done the hard part—doing great work. Now it’s time to show it off. Building a mini portfolio online is one of the easiest, most effective ways to attract new clients and build trust fast.

With the tools built into ServiceSeeking.com.au, you don’t need to mess around with building a website or social media marketing. Just upload your jobs, collect reviews, and let your results speak for themselves.

Get started now and turn your profile into a magnet for quality clients—so you spend less time chasing work and more time doing it.

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